What are the main issues and trends that affect marketing nowadays and how they influence organizati

Environmental scanning[ edit ] The first step is called scanning. Through environmental scanningevery segment is analyzed to find trend indicators. Thus, after having examined the segment, indicators for its development are defined.

What are the main issues and trends that affect marketing nowadays and how they influence organizati

This article discusses how a Human Resource manager can meet the challenges of today's workplace diversity. HR's strategic role in an organization's success is recognized. Introduction The role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization.

Organizations that do not put their emphasis on attracting and retaining talents may find themselves in dire consequences, as their competitors may be outplaying them in the strategic employment of their human resources.

With the increase in competition, locally or globally, organizations must become more adaptable, resilient, agile, and customer-focused to succeed. And within this change in environment, the HR professional has to evolve to become a strategic partner, an employee sponsor or advocate, and a change mentor within the organization.

The HR manager will also promote and fight for values, ethics, beliefs, and spirituality within their organizations, especially in the management of workplace diversity. This paper will highlight on how a HR manager can meet the challenges of workplace diversity, how to motivate employees through gain-sharing and executive information system through proper planning, organizing, leading and controlling their human resources.

Workplace Diversity According to Thomasdimensions of workplace diversity include, but are not limited to: The Challenges of Workplace Diversity The future success of any organizations relies on the ability to manage a diverse body of talent that can bring innovative ideas, perspectives and views to their work.

The challenge and problems faced of workplace diversity can be turned into a strategic organizational asset if an organization is able to capitalize on this melting pot of diverse talents. With the mixture of talents of diverse cultural backgrounds, genders, ages and lifestyles, an organization can respond to business opportunities more rapidly and creatively, especially in the global arena Cox,which must be one of the important organisational goals to be attained.

More importantly, if the organizational environment does not support diversity broadly, one risks losing talent to competitors. This is especially true for multinational companies MNCs who have operations on a global scale and employ people of different countries, ethical and cultural backgrounds.

Thus, many local HR managers have to undergo cultural-based Human Resource Management training to further their abilities to motivate a group of professional that are highly qualified but culturally diverse.

Furthermore, the HR professional must assure the local professionals that these foreign talents are not a threat to their career advancement Toh, In many ways, the effectiveness of workplace diversity management is dependent on the skilful balancing act of the HR manager. One of the main reasons for ineffective workplace diversity management is the predisposition to pigeonhole employees, placing them in a different silo based on their diversity profile Thomas, In the real world, diversity cannot be easily categorized and those organizations that respond to human complexity by leveraging the talents of a broad workforce will be the most effective in growing their businesses and their customer base.

What are the main issues and trends that affect marketing nowadays and how they influence organizati

The Management of Workplace Diversity In order to effectively manage workplace diversity, Cox suggests that a HR Manager needs to change from an ethnocentric view "our way is the best way" to a culturally relative perspective "let's take the best of a variety of ways".

As suggested by Thomas and Coxthere are several best practices that a HR manager can adopt in ensuring effective management of workplace diversity in order to attain organizational goals.

Planning a Mentoring Program One of the best ways to handle workplace diversity issues is through initiating a Diversity Mentoring Program. This could entail involving different departmental managers in a mentoring program to coach and provide feedback to employees who are different from them.

In order for the program to run successfully, it is wise to provide practical training for these managers or seek help from consultants and experts in this field.

More importantly, the purpose of a Diversity Mentoring Program seeks to encourage members to move beyond their own cultural frame of reference to recognize and take full advantage of the productivity potential inherent in a diverse population. Organizing Talents Strategically Many companies are now realizing the advantages of a diverse workplace.

As more and more companies are going global in their market expansions either physically or virtually for example, E-commerce-related companiesthere is a necessity to employ diverse talents to understand the various niches of the market. Toh, R, With this trend in place, a HR Manager must be able to organize the pool of diverse talents strategically for the organization.

An organization that sees the existence of a diverse workforce as an organizational asset rather than a liability would indirectly help the organization to positively take in its stride some of the less positive aspects of workforce diversity.

Leading the Talk A HR Manager needs to advocate a diverse workforce by making diversity evident at all organizational levels. Otherwise, some employees will quickly conclude that there is no future for them in the company.

As the HR Manager, it is pertinent to show respect for diversity issues and promote clear and positive responses to them. Control and Measure Results A HR Manager must conduct regular organizational assessments on issues like pay, benefits, work environment, management and promotional opportunities to assess the progress over the long term.

There is also a need to develop appropriate measuring tools to measure the impact of diversity initiatives at the organization through organization-wide feedback surveys and other methods.

Without proper control and evaluation, some of these diversity initiatives may just fizzle out, without resolving any real problems that may surface due to workplace diversity. Motivational Approaches Workplace motivation can be defined as the influence that makes us do things to achieve organizational goals: As these needs vary from person to person, an organization must be able to utilize different motivational tools to encourage their employees to put in the required effort and increase productivity for the company.

Why do we need motivated employees? The answer is survival Smith, Motivational factors in an organizational context include working environment, job characteristics, appropriate organizational reward system and so on.

The development of an appropriate organizational reward system is probably one of the strongest motivational factors. This can influence both job satisfaction and employee motivation. The reward system affects job satisfaction by making the employee more comfortable and contented as a result of the rewards received.

The reward system influences motivation primarily through the perceived value of the rewards and their contingency on performance Hickins, Essay title: What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for /5(1). Ethical Marketing in General.

How do trends affect grantmakers?

Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility. Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved.

Globalization has proved a complex and multi-faceted process for workers around the world, as are the strategies they must develop to face its challenges. A new ILO book examines some of the crucial issues facing the trade union movement. The Importance of Procurement in a Global Environment.

Until recently, procurement was a necessary, but seldom celebrated, component of multinational corporations. Social, Political, Economic and Environmental Issues That Affect Us All. Search this site Search. Get free updates via U.S. Obesity Trends –, CDC This is a classic example of how the food and soft drink industry are failing to take on board that they are major contributors to obesity problems throughout the world.

They always. Introduction. The role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization.

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